Home Buyers who used virtual tours as a significant portion of their home-buying experience spent an average of just 2 weeks with their real estate agent looking at homes, compared to those who did not use the internet and spent an average of 7 weeks looking for their home. (2008 RIS Media)
– As of August 2006, over half of American adult internet users (61%) have taken virtual tours of another location online and on a typical day, more than six million people are taking virtual tours in cyberspace. (2006 Pew Study)
– According to the 2007 National Assocation of REALTORS® (NAR) Home Buyer and Seller Profile: for the first time ever, the Internet has tied with the agent for most important information sources used in the home search (84%). As of the end of 2007, 65% of agents have their own web sites.
– 79% of repeat buyers & 84% of first-time home buyers use the Internet to search for a home. (2006 NAR Survey)
– Images are one of the biggest reasons Internet marketing has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
– 54% of home buyers who are searching for their next home on realtor.com will not even look at a home unless there is a featured tour. (NAR, January 2006
– The median income of Internet searchers is much higher – at $86,900 – compared with $50,400 among those who did not use the internet to search for a home. (2007 NAR Profile of Home Buyers and Sellers)
– 96.2% of travelers use the Internet as a source of information when planning a trip. (2006 Pew Study)
– 84% of all buyers and 87% of first-time homebuyers use the Internet as an information resource during their search for a home. In the 25-44 age group, this number jumped to 91% of all homebuyers.
– Homebuyers use the Internet slightly more frequently (66%) than real estate agents (64%), and much more frequently than newspapers (17%), home magazines (10%), or television (2%).
– Only 1% of homebuyers did not find the Internet useful, and 100% of those who use a real estate agent to help them find a home take just two weeks to search on their own before contacting their real estate agent. 64% of all homebuyers used the FIRST agent they contacted.
– 33% of all buyers are now using social networking sites with 19% using them at least a few times per week.
– 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Study)
– A compelling use of virtual tour technology will keep visitors on your site – and will also keep them coming back!
– In cyberspace, a site with a virtual tour and interactive media will receive 38% more views than a competitor’s site that is lacking media. (2006 Pew Internet Life Study)
– 80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your company online.
– The daily cost for print advertising varies from $66-$150 per day and has a shelf life of about 30 days. Print advertising has a limited market penetration based on your distribution and does not allow the consumer to interact or engage with your product.
– The investment in an online interactive virtual tour is only about 27 CENTS per day and has a shelf life of 365 days with WORLDWIDE penetration.
– The cost to interact with your client is MUCH less when you use online interactive media.
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