How Real Estate Photography Can Increase Your Home’s Value and Appeal


Real estate photography is crucial when selling a home as it helps create a good first impression on potential buyers. Professional real estate photography showcases a home's best features and unique selling points, making it more appealing to buyers. Studies have shown that listings with professional photos receive more views and sell for higher prices and faster compared to those with amateur photos. To get the best real estate photos for your home, it is recommended to hire a professional photographer who specializes in this field. Before the photo shoot, it is important to clean, declutter, and stage your home to create an inviting atmosphere. Enhancing curb appeal and choosing the right time of day to take photos are also key factors. Real estate photography can significantly increase your home's value and appeal, leading to a quicker and more profitable sale.

If you are selling your home, you know how important it is to make a good first impression on potential buyers. One of the most effective ways to do that is by using professional real estate photography. In this blog post, we will explain how real estate photography can increase your home’s value and appeal, and give you some tips on how to get the best photos for your listing.

How Real Estate Photography Can Increase Your Home’s Value and Appeal

Why Real Estate Photography Matters

Real estate photography is more than just taking pictures of your home. It is a form of marketing that showcases your home’s best features and highlights its unique selling points. According to a study by the National Association of Realtors, 87% of home buyers use the internet as their primary source of information when looking for a home. That means that your online listing is the first and often the only chance you have to attract buyers’ attention and interest.

Real estate photography can make a huge difference in how your home is perceived by buyers. According to another study by the Wall Street Journal, listings with professional photos get 61% more views than those with amateur photos. Moreover, listings with high-quality photos can sell for more money and faster than those with low-quality photos. A study by Redfin found that homes with professional photos sold for $3,400 to $11,200 more than homes without professional photos, and 21 days faster.

How to Get the Best Real Estate Photos for Your Home

If you want to take advantage of the benefits of real estate photography, you need to hire a professional photographer who specializes in this field. A professional real estate photographer will have the skills, equipment, and experience to capture your home in the best possible light and angle. They will also know how to edit and enhance the photos to make them look more appealing and realistic.

Before you hire a professional photographer, you need to prepare your home for the photo shoot. Here are some tips on how to do that:

    • Clean and declutter your home. Remove any personal items, such as family photos, magazines, toys, etc. that might distract buyers from focusing on your home’s features. Make sure your home is spotless and tidy, especially the kitchen and bathrooms.
    • Stage your home. Arrange your furniture, accessories, and décor to create a cozy and inviting atmosphere. Add some fresh flowers, plants, pillows, throws, etc. to add some color and texture. You can also use some candles, lamps, or fireplaces to create some warmth and ambiance.
    • Enhance your curb appeal. The exterior of your home is the first thing buyers will see, so make sure it looks attractive and well-maintained. Mow the lawn, trim the bushes, rake the leaves, sweep the driveway, etc. You can also add some potted plants, wreaths, or flags to make your home more welcoming.
    • Choose the right time of day. The best time to take photos of your home is when there is plenty of natural light, usually in the morning or late afternoon. Avoid taking photos at noon, when the sun is too bright and harsh, or at night, when the photos will look dark and gloomy. You can also ask your photographer to take some twilight photos, which can create a romantic and dramatic effect.


Real estate photography is a powerful tool that can help you sell your home faster and for more money. By hiring a professional photographer and preparing your home for the photo shoot, you can create a stunning online listing that will attract more buyers and increase your home’s value and appeal. If you are ready to take your home to the next level, contact us today and let us help you with your real estate photography needs.


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