4 Ways 3D Virtual Tours Can Boost Your Real Estate Business


Businesses in the real estate and hospitality sectors can benefit from using 3D virtual tours, which are interactive and immersive experiences that allow viewers to explore a space from any angle. Advantages include a virtual open day, online "shareability," increased engagement and interest, and cost savings. 3D virtual tours can increase traffic to a website and improve the likelihood of a booking or purchase. Offering 3D virtual tours can also save time and money on conducting physical viewings for uninterested or unqualified customers. To create a 3D virtual tour, businesses can use iGUIDE’s technology or HistoryView's service.

If you are looking for a way to showcase your property, venue or space online, you might want to consider using 3D virtual tours. 3D virtual tours are interactive 3D models of an environment that allow viewers to explore it from any angle and location. They are not just simple panoramas or slideshows, but fully immersive experiences that capture the depth and details of the space.

mobile 3D virtual tours and 4 ways they can boost your real estate business

3D virtual tours have many benefits for businesses, especially in the real estate and hospitality sectors. Here are some of the advantages of using 3D virtual tours for your online marketing:

24/7 Virtual Open Day

With 3D virtual tours, you can offer your potential customers a convenient and accessible way to view your space anytime and anywhere. They can access the tour from their computer, tablet or smartphone, and navigate it at their own pace and preference. This means that you can reach more people and generate more leads without having to schedule physical visits or travel.

Easily Shareable Online

3D virtual tours can be easily embedded into your website and social media channels, allowing you to reach a wider audience and increase your online visibility. You can also share them with your existing customers, partners and stakeholders via email or messaging apps. This can help you generate more referrals, reviews and feedback for your business.

Increased Engagement and Interest

3D virtual tours are not only informative, but also engaging and fun. They allow viewers to interact with the space and get a realistic feel of it. They can also access additional features such as measurement tools, personalized tags, highlight reels, and built-in hyperlinks. These features can help you highlight the key selling points and benefits of your space, and answer frequently asked questions.

According to Google, websites that offer virtual tours receive 5 to 10 times more engagement and traffic than those without. They also increase the likelihood of a booking or purchase by up to 67%.

Saves Time and Money

By providing 3D virtual tours, you can save time and money on conducting physical viewings for customers who are not that interested or qualified. You can filter through the hot leads who have already seen and liked your space online, and focus on closing the deal with them. This can also speed up the decision-making process and reduce the sales cycle.

According to Visual by Virtual, providing 3D virtual tours saves a staggering 40% on lost viewings. It also reduces the need for travel expenses, staff hours and marketing materials.


3D virtual tours are a powerful tool for online marketing that can help you showcase your space in a realistic and immersive way. They can help you attract more customers, increase engagement and interest, save time and money, and boost your sales and conversions.

If you want to create a 3D virtual tour for your property, venue or space, you can use iGUIDE’s technology to capture it with a specialized camera or a simple 360 camera. You can also use HistoryView’s service to create a Google Street View experience from your 3D virtual tour with integration into your Google Business Listing.

Don’t miss this opportunity to stand out from the competition and grow your business with 3D virtual tours!

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