Buyers don’t choose between photos and video anymore. Photos grab attention, and video deepens interest. Together, they help listings stand out and keep buyers engaged longer.

Agents can improve listing photos by prepping clean, bright spaces, using natural light, and partnering with a professional photographer to create polished, inviting images that attract more buyers.

Buyers expect plenty of photos and video. Strong visuals build trust, spark interest, and help buyers picture themselves in the home long before they schedule a showing.

Photos are the first handshake a home gives buyers. Strong, inviting images highlight space, light, and flow, helping buyers picture themselves in the home and driving more showings.

Zillow only displays virtual tours created with its own 3D Home system. Tours from iGUIDE, Matterport, or other platforms won’t appear, even if they’re high quality.