Do people prefer videos versus photos when looking for real estate?
Most people don’t prefer one over the other anymore. They expect both because each one does a different job in helping them understand a home.
Photos are the first handshake. They load fast, they’re easy to skim, and they help buyers decide in a few seconds whether a home is worth a closer look. Great photos still drive the majority of clicks, saves, and showing requests.
Video steps in once the buyer is interested. A quick walkthrough or a short social‑friendly clip helps them feel the flow, the light, and the personality of the home in a way photos can’t. It answers the “What does it feel like to move through this space?” question.
So it’s not photos versus video. It’s photos to attract attention and video to deepen interest. When a listing uses both well, buyers stay longer, engage more, and showings go up. Sellers win every time.