What matters more in listings: photos or raw videos?
Both matter, but they don’t play the same role. Photos are still the foundation of every strong listing. They’re the first thing buyers scroll through, the images they save, and the visuals that shape their expectations before they ever book a showing. Great photos create clarity, confidence, and perceived value.
Raw video, on the other hand, is fantastic for attention. A quick handheld walkthrough feels casual and real, which makes it perfect for social media. It sparks curiosity and gets people talking, but it’s not usually what convinces a buyer to take the next step.
If you want the best results, use both. Let photos do the heavy lifting on the MLS and major platforms, and use raw video to create buzz and personality. Together, they give buyers the full picture of the home and help your listing stand out in a crowded market.